Unit 104, Jalan Hr Rasuna Said Kav. C-5, RT 003, RW 001
Content management (CM) is the creation, storage, access, delivery, and optimization of digital media on one central platform. Content can be structured or unstructured. Both forms can be built into customer experiences, but the way they are formatted differs. Structured content is organized in a specific format and uses metadata.
It has a set purpose that’s easily understood. Some examples include databases and spreadsheets. Unstructured content is not formatted in a specific way, making it more difficult for computers to read. Still, plenty of the content is unstructured, including text documents, videos, and images.
The content needs of an organization are diverse and often overflowing, so both structured and unstructured content are needed to build specific experiences.\ Most content management tools work with both types of content, though some tools can manage one better than the other. For example, CMS is better at handling structured content, while a digital asset management (DAM) solution is better for unstructured content.
Content starts with ideation. The creative team comes up with an idea, and then they make it happen. Once the content is created, it’s added to the asset management solution, which serves as a living library that allows companies to access their content at any time.
The CMS will then pull the content as needed and publish it. At that point, the content is live, and it’s being actively promoted. Customers engage with the content, and the company tracks and analyzes how it’s performing.
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